
Friendly Rooster is a fresh perspective to selling high quality kids shoes and accessories online for children ages 0 – 7. The store focuses on unique brands that balance traditional looks with a modern whimsical twist. As a mom, I appreciate that there is also a focus on brands that promote foot development and are healthy for growing feet. One shoe brand that fits the bill for Friendly Rooster is Tip Toey Joey, a Brazil-based company, offering fabulous styles for chic little feet.
Tip Toey Joey Styles
Tip Toey Joey is popular in Brazil, Australia and Europe and we have no doubt it will be popular here in the States, too. The shoes are available for babies (from size 3-6 months) through Toddlers and Little Kids (USA size 13.5).
Check out a couple of our favorite styles for girls and boys. I would love the black ballet flats in my size!

And the boys’ styles are absolutely divine! The moccasins are perfect for summer, don’t you think?

Tip Toey Joey Review
My five year old has been sporting an awesome pair of Tip Toey Joey New Motion shoes. The shoes are made with quality materials – leather, twill and suede – and the craftsmanship is easily apparent. The soles are sturdy flexible rubber perfect for looking chic at cool or playing with kids at the park. The Motion style we received is colorful in blue with red and white details.

The New Motion, and may other Tip Toey Joey shoes, comes laced with an elastic lace and with a traditional lace to tie the shoes. My son can’t tie his shoes yet, so we’ll keep the stretchy lace for easy on and off, but I do love the option of a more traditional tie.

Share Your Love Of Shoes
Stay tuned for big and exciting news from Friendly Rooster. In May, the company will launch Share Your Love of Shoes: a charitable program to donate shoes to a pair of beginning walker shoes to a child in need. From 6 months to 2 years is an important time for children’s feet, and the right shoes can help a child’s foot to develop properly (and the wrong shoe can hinder that development). Friendly Rooster realizes that the “right” shoe isn’t always the most affordable shoe so they’ll match purchases with donations to children in need. We can’t wait for this program to launch and will definitely let you know when it does!
To Buy or Not to Buy
To Buy… We adore the styles from Tip Toey Joey – the traditional Mary Janes, stylish sneakers and sleek moccasins. The quality and craftsmanship is great using high quality materials and finishes. Friendly Rooster has the best selection of Tip Toey Joey in the States and also carries some of our other favorite children’s shoe brands like pediped, Livie + Luca and Morgan & Milo.
Or Not to Buy… There’s no reason not to invest in a pair or two (or three) of these shoes from Friendly Rooster.
Shop! Tip Toey Joey prices at Friendly Rooster are comparable with other high end children’s shoes and are worth it for the quality. Baby shoes from Tip Toey Joey start at $40 and the New Motion Sneaker is $58. We are delighted to share an exclusive discount code to Friendly Rooster! Use shopmom20 to receive 20% off any purchase of $25 or more through May 6.
Win! Your Choice Pair of Tip Toey Joey Shoes – Girl or Boy!
How to Enter: Visit Friendly Rooster and leave a comment here with your favorite pair of Tip Toey Joey shoes.
Earn Extra Entries – valid only after completing the first required entry. Please leave a separate comment for each you do.
Giveaway ends May 4. Open to US residents only.
Thanks to Friendly Rooster for providing review and giveaway items.
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