BRITAX announced three new colors for the popular B-READY Modular Stroller System. Slate Gray, Moss Green and Copper will be available for purchase in February. The BRITAX was revamped in 2012 to include a wheel upgrade.
According to Michelle Davis, director of fashion design at BRITAX, the B-READY’s new slate (gray) color frequently appears in home interiors, as families move beyond basic neutrals in search of a stately shade to complement a range of colors. BRITAX selected moss because the green hue is trending upward in apparel and accessories. After all, Emerald Green is the Pantone color of the year! Copper is increasingly popular as a chic accent in jewelry and decorative metals.
“Our fashion selection strategy involves more than just changing or mixing primary colors,” said Davis. “At BRITAX, we draw inspiration from fashion research, listen carefully to our customers, and then bring colors that appeal to a parent’s sense of style. Together, these three new colors complement our evolving, fashion-forward stroller line.”
What do you think? Do you like the new colors? Any other colors you’d like to se BRITAX add to the B-READY?
Shop! The BRITAX B-READY Stroller is available from our affiliate Amazon with a suggested price of $499.99. You can preorder the new colors now but we recommend waiting until the release date as most other colors are on sale for around $350.