Nothing breathes life into your wardrobe like a new beautiful bag. And, practically speaking, for many moms that bag is a diaper bag. My lackluster wardrobe got a much needed pick me up with the practical yet uber stylish OiOi Giraffe Shopper Tote. Seriously, everything looks better when I’m carrying this bag.
About OiOi
OiOi bags have led the way for over a decade and are THE original and essential style accessory that mother’s throughout the world love almost as much as the little ones themselves! OiOi has continued to evolve, expanding from an Australian owned and designed brand to an internationally recognized label. …
OiOi Baby bags are stylish, innovative and practical bags known for their superb quality and reliability. The bags are loved for their spectacular designs, vibrant fabrics, and functional styles that have no comparison. Sprouting from a single bag in 1997, the collection now resembles a lively, bustling family with over 40 styles available.
Practical Baby Bag
OiOi Baby Bags are not just a pretty face, they are practical, too. Here are some of the many features of the Shopper Tote:
- printed poly canvas
- padded web top handles
- detachable nylon web adjustable shoulder strap
- fixed stroller straps
- back pocket with magnetic snap closure
- one main internal compartment with elasticized pockets
- water resistant nylon lining and accessories
- nickel adjustable hardware
- large padded microfiber change mat
- insulated bottle holder
- protective metal feet on base
And, how does that translate to real life? I use the tote handles and carry the bag over my shoulder, but there is also a single shoulder strap if you prefer to carry it that way. I LOVE that the bag contains straps to loop around stroller handles. They are fixed in the bag so you don’t have to bring extra straps or losing extra pieces.

The large main compartment of the bag is, well, large. Deceptively so, in fact. But, like some other diaper bags, it’s easy to organize and access because the top of the bag opens so wide that you can easily see and get to everything you need. In addition there are three elasticized pockets on the inside and one zipper pocket. I use one inside pocket for my things like chap stick and lotion, another for my wallet and the largest compartment is perfect size for diapers and wipes. There is also an outside pocket with a magnetic closure. I love this pocket and keep my cell phone there for easy access. The inside also has a clip for your keys so they’re always easy to find.

OiOi New Collection
OiOi is launching new collection of bags, and they are all to die for. I particularly love love the new Studded Totes, like the Red Studded Tote, is made of man made leather and features fashion forward stud detailing. You certainly won’t feel like a fuddy duddy mom carrying that bag!
To Buy Or Not to Buy
To Buy… I really, really love my new OiOi Baby Bag. If you’re looking for a way to spark new life in your wardrobe this year, I definitely recommend checking out OiOi Baby Bags. I think the biggest compliment I can give this bag is that I carry it even when I’m going out without my kids. Yes, I carry a diaper bag even when I don’t carry diapers!
Or Not to Buy… The only prohibitive factor to buying an OiOi is the price tag. But, justify it this way – it’s a stylish accessory you will carry every day for several years. Unlike that pair of jeans which you (hopefully) won’t wear every day.
Shop! Check out the complete collection of sophisticated baby bags at OiOiBabyBags.com. The Black Giraffe Shopper Tote is $160 and the Red Studded Tote will be available on January 22 for $160.










Cat
January 17, 2010Beautiful bags. If it weren’t for the price tag I’d be buying that chocolate dots messenger bag. Great review!
Kristie
January 18, 2010These are so much cuter than the Winnie the Pooh bag I used with my son 12 years ago!
Tara
January 18, 2010oh my goodness, that bag is gaga! I love it! I’ll have to keep this in mind as a gift for my bff who is expecting her third baby!
sarah caiafa craziness
January 18, 2010great bag. I wish they had that when i had kids in diapers
karen M
January 18, 2010These are adorable!!! Baby Bags have come a long way!!
Brandy
January 18, 2010Stylish! Great review!
Janis @ Sneak Peek At Me
January 18, 2010I think my hip mom niece would l LOVE that!!
Monica
January 18, 2010I just got my new baby bag for baby #2..now you have me rethinking! Great review, you look great!
Audrey
January 18, 2010What a cute bag. When I was using diapers bags, they were big, bulky and ugly. I wish I’d of had something cute like this.
Kim Kihega
January 18, 2010That bag is huge! I could carry enough for all 3 of my kids in it!